Ottawa, ON., November 26, 2025 — The Coaching Association of Canada (CAC) is proud to announce that its Chief Executive Officer, Lorraine Lafrenière, has been elected as President of the International Council for Coaching Excellence (ICCE). This historic milestone marks the first time a woman has held this position since ICCE’s founding in 1997.
Lafrenière was elected during the 2025 ICCE Global Coach Conference in Athens, Greece, and will serve as President for the 2025–2029 term.
“Lorraine’s election is a tremendous achievement for Canadian sport and for the global coaching community,” says Bill Greenlaw, Chair of the CAC Board of Directors. “Her ability to lead with integrity and vision has strengthened coaching in Canada and influenced international best practices. We are proud to see her expertise and passion recognized on the world stage.”
Prior to this position, Lafrenière served as Board Member and Chair of the ICCE Ethics Committee, where she championed integrity and ethical standards in coaching worldwide. Her leadership at the CAC since 2013 has been instrumental in advancing coaching education, safe sport initiatives, and equity, diversity, and inclusion programming.
“We are thrilled to see Lorraine take on this global leadership role,” shares Isabelle Cayer, Executive Director, Programs and Partnerships, Coaching Association of Canada. “Her commitment to ethical coaching and safe, inclusive sport has had a profound impact in Canada and internationally. Being entrusted with the Presidency amplifies her vision and dedication to elevating the profession of coaching.”
“I am deeply honoured to serve as President of the ICCE,” shares Lorraine Lafrenière. “Coaching is a cornerstone of athlete development and well-being, and this role provides an opportunity to strengthen global collaboration, uphold ethical standards, and advance inclusive coaching practices worldwide. I look forward to working with ICCE members to continue building a strong and united coaching community.”
Lafrenière brings more than 30 years of experience in sport leadership, including senior roles with Canoe Kayak Canada, Cycling Canada, and the Canadian Olympic and Paralympic Committees. Her election underscores Canada’s influence in shaping the future of coaching worldwide.
Media Contact:
Yolande Usher
Director, Marketing and Communications
Coaching Association of Canada
yusher@coach.ca
About the Coaching Association of Canada
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. For more information, please visit www.coach.ca, follow us on Facebook, X (formerly Twitter) and Instagram.
About the International Council for Coaching Excellence
The ICCE is a global organization dedicated to promoting coaching as a profession and supporting the development of coaches at all levels of sport. Its mission is to enhance coaching standards, education, and research across more than 50 member countries.
For more information about ICCE and its initiatives, visit www.icce.ws.