Coaching Association of Canada

What We Believe

The CAC believes:

That sport leads to individual and community growth:

  • The significant benefits of sport should be accessible to individuals throughout their lives. It helps Canadians lead an active lifestyle that positively affects their health.
  • Sport provides the means for individuals to learn dedication, discipline, perseverance, and team work, strengthen character, and develop self-confidence.
  • Sport brings people in communities together and is an essential element in strengthening community life.
  • Coaching is a fulfilling experience because it fosters meaningful relationships with athletes and participants, other coaches, and the community, and provides opportunities for personal growth.

That coaching is the primary influence on the quality of a participant’s sport experience:

  • From playground to podium, the presence of competent and ethical coaches has a positive impact on sport participation, performance, and the lives of those they coach.
  • The commitment and contributions of those coaches should be recognized and celebrated.

That competent and ethical coaches are essential to the provision of a safe and positive sport environment:

  • Earning public trust obligates coaches to meet established standards for safety, ethical behaviour, and competency.
  • Standards allow individuals, families, and communities to identify and select competent and ethical coaches who will protect the physical and psychological safety of participants and athletes.
  • The National Coaching Certification Program (NCCP) is the Canadian standard of coaching competency.

That coaching requires lifelong learning:

  • Coach education improves a coach’s ability to meet the needs of participants and athletes.
  • Coaches have a responsibility to continually learn and use the most effective means of working with their participants and athletes.

That coaching education demands collective effort:

  • Common values, shared responsibilities, mutual respect, and accountability among partners are essential to the ongoing quality, currency, and relevance of coach education.
  • Coaches and coach education benefit from partnerships beyond the sport system.

That inclusion must be the hallmark of Canada’s sport environment:

  • Barriers to coaching that result from gender, physical ability, sexuality, religion, culture, language, or region of the coach should be eliminated.
  • Affirmative strategies address historical under-participation or systemic bias.

The CAC was established in 1970 as a result of recommendations of the Task Force on Sport for Canadians. In 1974, the Association launched the National Coaching Certification Program (NCCP). Since its inception, the CAC has developed into a world leader in coach training and certification. Each year, more than 60,000 coaches take an NCCP workshop and since it began, more than 1M coaches have participated in the program.