Coaching Association of Canada

Registration Now Open for the 2019 Petro-Canada Sport Leadership sportif Conference

OTTAWA (July 4, 2019) – The Coaching Association of Canada (CAC) is pleased to announce that registration for the 2019 Petro-Canada Sport Leadership sportif Conference (#SLS19) is now open. This year’s event will take place in Richmond, British Columbia, from November 7-9, at the Sheraton Vancouver Airport Hotel.

Organized by the CAC, the annual conference consists of three days of learning, professional development, and networking with innovative thinkers from within the sport, business, and education communities in Canada.



This year’s Petro-Canada Sport Leadership sportif Conference invites delegates to join Mission: Resilience to strengthen their organizations and improve performance. Through inspiring keynote presentations and focused breakout sessions, attendees will discover and discuss the latest techniques to build resilience in their athletes, coaches, teams, and organizations. These exciting three days will give attendees the opportunity to exchange hard-won lessons in achieving growth through adversity with like-minded peers, and make valuable professional connections that will move their respective organizations forward. In doing so, attendees will collectively reaffirm their commitment to their athletes, coaches, organizations, and themselves.

“In addition to their skills, an athlete must possess tremendous resilience on the path to success. To support our athletes, our sport community must be resilient as well,” said Lorraine Lafrenière, Chief Executive Officer of the CAC. “Just as participants must overcome obstacles and recover from their setbacks in sport, so must we be resilient in the face of the challenges with our sport system. We can learn to be more resilient by learning from each other.”

Confirmed keynotes include Dr. Andy Van Neutegem, Director of Performance Sciences Research and Innovation at Own The Podium, and Pamela Jeffrey, National Lead, KPMG Inclusion & Diversity Strategy Group.

“The sport system in Canada is at a critical point in its evolution. Sport organizations across the country are grappling with a host of new challenges, be it concussion awareness, the need for diversity and inclusion, or better protecting our athletes from harassment and abuse,” said Dr. Van Neutegem. “Yet the demands on our athletes have not changed. Our ability to meet these challenges while supporting our athletes in their own quests for excellence means we must learn new skills as well.”

Save $100 by Registering Early
The early bird registration fee is $495 per person and is in effect until September 12. Registration includes access to all breakout and plenary sessions, one ticket to the Petro-Canada Sport Leadership Awards Gala, two breakfasts, three lunches, an invitation to the Welcome Reception, and much more. Early bird registrants can also take advantage of preferred hotel and airfare rates.

A Chance at Free Gas for a Year
Those who register before the early bird deadline will also be entered into a draw for a chance to win free gas for a year, courtesy of Petro-Canada (*conditions and restrictions apply. No purchase necessary. Prize consists of a one-time credit of $2,350 in the form of Petro-Canada Gift Cards. See contest rules for details).

For more information about the conference, visit, follow @CAC_ACE (#SLS19), and like the CAC on Facebook.

About the Coaching Association of Canada
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches.

About Suncor
Suncor is Canada’s leading integrated energy company. Suncor’s operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knights’ Global 100. Suncor’s common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.

Petro-Canada Retail and Wholesale
Petro-Canada, a Suncor business, operates more than 1,500 retail stations and 280 Petro-Pass wholesale locations nationwide. Petro-Canada’s retail loyalty program, Petro-PointsTM, provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 30 years. For more information, visit


For more information, contact:
Delaney Turner
Manager, Communications
Coaching Association of Canada
613.235.5000 x 2353