Coaching Association of Canada

Lorraine Lafrenière

Chief Executive Officer
Coaching Association of Canada

Lorraine is a strategic thinker with excellent people skills and an enthusiastic approach to challenges who has played a leadership role in the sport community for many years.

Her passion for sport goes back decades to when she saw the incredibly powerful role athletes play in inspiring younger generations to stay active and healthy while making a contribution to society. She began her sport career with the Canadian Intramural Recreation Association 25 years ago before moving to the Canadian Olympic Committee in 1989. During her tenure as the COC’s Media Relations Manager, she held several leadership positions with the mission staff at numerous Olympic Games, Pan American Games, and World Championships.

In 2002 she was appointed Chief Operating Officer for the Coaching Association of Canada (CAC), a position she held for four years -- playing a key role in establishing sponsorship programs and strengthening the organization’s relationships with the provinces/territories and federal government. Following the CAC, she went on to head the Canadian Cycling Association where she restructured the organization and instilled financial stability. In 2009, she was hired as Director General of CanoeKayak Canada where she was instrumental in creating the teams and environment which led to CanoeKayak’s three-medal performance at the 2012 Olympic Game. In total, she has participated in 9 Olympic Games, both summer and winter.

Lorraine also has a strong volunteer commitment having sat on the boards and committees of many organizations, including the Ottawa Sports Hall of Fame, Canadian Cancer Society (Ottawa-Carleton), Run for the Cure, Big Sisters of Ottawa, and Ottawa-Carleton Epilepsy. She was also the co-chair of the 2004 Ontario Summer Games held in Ottawa.

Lorraine became the Chief Executive Officer of the CAC in December 2013.

Leaders in Success, Growth, and Change

We’ve got 4 questions for our CEOs – we’ll start at the micro level, looking at the individual lessons and then move to a macro level where we’ll consider system shifts that could be or are on the horizon. Each of the panellists will discuss how they are preparing to be a leader in changing times and how they will prepare their respective organizations.

Key themes

  • Reflections by each CEO on the leadership lessons they’ve learned
  • System shifts – and ones that are forthcoming, and ones that would be ideal
  • How organizations and leaders are preparing for upcoming challenges

Responsible Coaching

This panel will build on the discussions and outcomes of the May 2015 NSO Summit on Responsible Coaching. Four experts will share their perspectives on the importance of the sport system demonstrating leadership in this area to ensure that vulnerable individuals are protected. With a domestic and international outlook, panellists will discuss the history, the risks, the current status, the recent progress, and the future of this aspect of sport as recently examined by the newly created expert working group. Also, Hockey Canada will provide an overview of the work that they have done in this area, some of the lessons learned, and advice for organizations considering implementing similar programs.