Coaching Association of Canada

Bruce Robinson

Chief Executive Officer, Freestyle Canada

Topic: Actively Engaging Women and Girls: Strategies to Disrupt the Status Quo

Many organizations have identified gender equity as a priority, but struggle to know where to start or what to do next. This panel presentation will feature representatives from national and provincial/territorial sport organizations who will share their experiences with “disruptive innovation” to enhance programs, influence organizational culture, and advance significant and lasting change for women and girls in their sport. To support leaders and organizations in taking action, discussion will explore panelists’ efforts, impacts, challenges and learnings related to a range of topics, from participation and training environments, coaching approaches, the recruitment and retention of female leadership, to organizational culture and leadership.

Bruce Robinson is the Chief Executive Officer of Freestyle Canada and a Chartered Professional Accountant with a Certified Management Accountant legacy designation. He is a Co-Chair of the National Sport Federation Winter Sport Caucus, a member of the Federal Provincial and Territorial Working Group on Concussion and Head Injuries in Sport and serves on the Finance, Audit, and Risk Management Committee of the Canadian Olympic Committee.

Bruce volunteers his time as a member of the Board of Directors for Canadian Mental Health Association – Vancouver Fraser Branch and BC Division, St. John Ambulance, both located in Vancouver. He provides governance and strategic planning training and support to not-for-profits in the lower mainland as a Knowledge Philanthropist for Vantage Point. He has also worked with the business management and operations program at BCIT as a mentor to 2 year students in an individual and group capacity.