Coaching Association of Canada

Allison Sandmeyer-Graves

Chief Executive Officer, Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS)

Topic: Actively Engaging Women and Girls: Strategies to Disrupt the Status Quo

Many organizations have identified gender equity as a priority, but struggle to know where to start or what to do next. This panel presentation will feature representatives from national and provincial/territorial sport organizations who will share their experiences with “disruptive innovation” to enhance programs, influence organizational culture, and advance significant and lasting change for women and girls in their sport. To support leaders and organizations in taking action, discussion will explore panelists’ efforts, impacts, challenges and learnings related to a range of topics, from participation and training environments, coaching approaches, the recruitment and retention of female leadership, to organizational culture and leadership.

Allison is an experienced non-profit leader with a passion for social innovation that challenges the status quo and advances equity and opportunity for all. As CEO of CAAWS, Allison seeks to ensure that more women and girls have the chance to participate and lead in sport and physical activity so that they can realize their full and equal position in society and strengthen the Canadian sport system in the process.

Prior to joining CAAWS in 2016, Allison spent a decade as a senior director with a leading global youth empowerment organization where she helped to rapidly scale the organization’s model and reach from a few hundred schools to thousands of schools impacted each year. Allison lives by the motto that good things happen when you leave your comfort zone!