Coaching Association of Canada

Allison Sandmeyer-Graves

Chief Executive Officer, Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS)

 Allison is an experienced non-profit leader with a passion for social innovation that challenges the status quo. As CEO of CAAWS, Allison is committed to achieving gender equity in society through the power of sport. She works extensively with organizations, governments and leaders to expand knowledge, shift mindsets, and build capacity to create an equitable and inclusive Canadian sport and physical activity system. Previously, Allison spent a decade as a senior leader in a global youth empowerment organization where she helped to rapidly scale the organization’s impact around the world. Allison lives by the motto that our greatest potential lives just outside our comfort zone.


Session Description: Leadership diversity as a performance enhancer 

 Leading corporations and non-profits looking for a competitive edge increasingly focus on diversity and inclusion for the strategic advantages they offer. Rising expectations from governments and stakeholders for gender equity add urgency to this trend. How can sports capitalize on the benefits of diverse leadership in their organizations to fuel their winning aspirations? Join Allison Sandmeyer-Graves, CAAWS CEO, and Jane Griffith, Partner and National Diversity Leader at Odgers Berndtson, to access the latest insight and take away best practices from leading organizations.