About the Program

“We are coaches” is a three-year campaign designed to increase the number of trained women coaches in Canada in order to provide female mentors and role models for young participants.

The campaign primarily targets mothers with children involved in community level sport, and strongly communicates the sense of community, reward, and FUN that can be achieved through coaching.

In year one of the campaign, CAC has partnered with the Canadian Soccer Association, Softball Canada, and Hockey Canada to pilot this initiative in several host communities across Canada including Saskatoon, SK, Orleans, ON, Okanagan Valley, BC, and Fredericton, NB.

Women will be recruited to participate in the sports’ National Coaching Certification Program (NCCP) community sport workshops (e.g. Softball’s Learn to Play program) and additional training and support will be offered in open and friendly forums to further encourage and assist these women in becoming successful community coaches.

Throughout the first year of this project, we will research, monitor, and assess its success and impact before launching it nationally with other NCCP sports delivering community sport programs.

Resources are being developed to support the coaches including a toll-free helpline (1-866-414-COACH).

Help us help women to become role models for a new generation of leaders. Encourage women in your community to JOIN OUR TEAM and become a coach.

We would like to thank Sport Canada for funding the first year of this very exciting initiative.